Articles with the same author name -- Department of Academic Journals, SUFE

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MARKETING | F270

The Double-edged Sword Effect of Resource Scarcity on Consumer Behavior: Research Framework and Prospects

Resource scarcity, widespread in the acquisitive modern society, is a subjective feeling of less possession than necessity. Previous studies have suggested that resource scarcity will make...

First published at: Sep 20, 2021

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doi:10.16538/j.cnki.fem.20210718.301

Foreign Economics & Management, Vol. 43, Issue 10, pp. 103 - 119

| F270

A Literature Review of the Effect and Mechanism of Gestalt Feature on Consumer Behavior

Ye Ziming, Liu Nan, Che Jingshang, et al

Gestalt feature is an important concept of Gestalt psychology, which refers to the organizational feature that can make the originally separated elements easy to be perceived as a good &ld...

First published at: Sep 03, 2020

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doi:10.16538/j.cnki.fem.20200721.301

Foreign Economics & Management, Vol. 42, Issue 09, pp. 63 - 75

| F270

Make It Simple: A Review on Unconscious Thought and Consumer Complex Decision-Making

He Yingwei, Li Aimei, Sun Hailong, et al

Previous research and daily life experience suggest that it is necessary to think deliberately and make tradeoffs between benefits and costs to make optimal options. But decision-makers ar...

First published at: Mar 01, 2019

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doi:10.16538/j.cnki.fem.2019.03.007

Foreign Economics & Management, Vol. 41, Issue 03, pp. 98 - 110

| F270

Poor Sleep Means Poor Work: The Effect and Mechanisms of Working Members’ Nighttime Sleep Deprivation on Daytime Working Behavior

Xiao Chenjie, Li Aimei, Wang Haixia, et al

Sleep is the basic physiological need of human body. However, with the rapid development of society and economy, workers are more and more engaging in overtime work, business trip, and ent...

First published at: Oct 01, 2018

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doi:10.16538/j.cnki.fem.2018.10.008

Foreign Economics & Management, Vol. 40, Issue 10, pp. 94 - 106

| F270

A Literature Review of Story Marketing from a Perspective of Improving Consumer Experience

Li Aimei, Chen Chunxia, Sun Hailong, et al

In the experience marketing era, focus on consumer experience and the creation of an unforgettable experience for consumers have become the key to successful marketing. Story, as an ancien...

First published at: Dec 01, 2017

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doi:10.16538/j.cnki.fem.2017.12.009

Foreign Economics & Management, Vol. 39, Issue 12, pp. 127 - 139

| F270

The More, the Better or Going Too Far is as Bad as Not Going Far Enough? A Literature Review of Choice Overload and Consumer Decision-making Behavior

Liu Nan, Li Aimei, Ding Hao, et al

Traditional marketing argues that the choice of commodities should be the more, the better, and diversified commodities can attract consumers and lead to the rise in market share. But the ...

First published at: Sep 01, 2017

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doi:10.16538/j.cnki.fem.2017.09.006

Foreign Economics & Management, Vol. 39, Issue 09, pp. 70 - 82

| F270

A Literature Review of Implicit Theories and Consumer Decision-making

Li Aimei, Liu Nan, Sun Hailong, et al

Implicit theories refer to the views on the variability of basic characteristics of human beings (such as intelligence,moral characters and personalities) and surrounding things,and can be...

First published at: Sep 20, 2016

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doi:10.16538/j.cnki.fem.2016.09.003

Foreign Economics & Management, Vol. 38, Issue 09, pp. 38 - 50

| F270

Does Money Priming Make You Rational or Irrational? Money Priming and Consumer Purchase Decisions

Li Aimei, Luo Ying, Li Bin

Money priming is a concept which is initially derived from psychology experiment. It is used to activate someone's ideas about money through offering some tips on money and thereby study i...

First published at: Jun 01, 2016

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doi:10.16538/j.cnki.fem.2016.06.007

Foreign Economics & Management, Vol. 38, Issue 06, pp. 100 - 112